Saurabh Bose

Design Director

About Saurabh

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SAURABH BOSE is a design strategist and information designer originally from Atlanta. As a multi-disciplinarian, the primary nature of his work lies in the intersection of design, audio, technology and business. Saurabh holds a Masters degree in Information Design from The Georgia Institute of Technology, where he focused his research on the design of digital interfaces and experiences. Saurabh also holds an MBA at Georgia Tech's Scheller College of Business, with a concentration in leading digital and strategic innovation.

With a passion for design processes and entrepreneurial projects, Saurabh has leveraged his balance of creative and analytical thinking to devise solutions for complex business problems for over 15 years. He started his career at iXL, one of the earliest international interactive agencies, where he worked with clients such as Intercontinental Hotels Group and AutoTrader. From there, Saurabh operated in a variety of media and technology startups as a user interface and prototype designer.

In 2004, he co-founded UNDO LLC, an experimental motion and media design agency. Clients included GE, CNN, G4 Channel, Atlanta Gas Light, Primus Builders, Tekla and Ten Music. During his tenure, UNDO was nominated for Best of Show SXSW Interactive, received a prestigious AIGA SEED Award, and was featured as a Flashbang! Resident artist. In addition, Saurabh has become an in-demand lecturer and educator, teaching classes in design and media at The Art Institute of Atlanta and SAE as well as presenting at numerous technology summits and workshops for organizations such as GGDA, AES and WiRED.

Although skilled in several disciplines, Saurabh considers himself a holistic designer, seamlessly integrating business and creative objectives to build the products, services and user experiences of the future. While most designers tend to conform to known patterns and conventions, Saurabh believes his task as a strategist is to upset expectation. He designs multi-faceted solutions that incorporate solid research, metrics and underutilized techniques such as data visualization, headless UI and audio branding in order to delight consumers and drive flexible, organic growth for the client.

After receiving his MBA, Saurabh was recruited by IBM Digital iX to be a Digital Senior Consultant out of their Washington D.C. Design Studio. There, he lead high profile design projects for Paypal, the FSA, VA, USMC and others.

Currently, Saurabh works as a Lead Prinicipal UX Designer for industry-leading FinTech , Backbase, where he leads the conpany's UX practice across several regions.

Strengths Finder
Strategic 90%
Futuristic 78%
Maximizer 91%
Significance 77%
Focus 92%


Resume Download Resume (PDF)

December 2017

Master of Business Administration

Georgia Institute of Technology
Scheller College of Business
Concentrations: Leading Digital, Marketing, Strategy and Innovation

June 2001

Master of Science in Information Design

Georgia Institute of Technology
School of Literature, Media and Communication
Master’s Project: Design of digital music technology application and platform
Research Assistantship: Design and support for startup incubator ATDC

June 1998

Bachelor in Industrial Engineering

Georgia Institute of Technology
School of Industrial and Systems Engineering
2017 – 2019

Technology startup building an innovative, consumer-centered web navigation platform

Senior Digital Consultant - Customer Engagement and Design
• Led UX/UI design and creative/brand strategy within a lean, agile team that designed, developed, and tested a mobile solution for a large-scale health and wellness application. Work included development of a custom branding and design system; customization and creation of screens from scratch based on business requirements and user needs; and creation of design specifications including wireframes, user flows, and diagrams for development team.
• Conducted user research to uncover pain points in a web-based climate monitoring system, including foundational research, a qualitative & quantitative user survey, and generative interviews. Created 2 personas, a 7-step journey map, 6 design principles and a second-phase UX plan. Presented findings directly to clients and key stakeholders.
• Led the creative vision and UX/UI design for two critical IBM bid and proposal demos, including an enterprise-level online student aid portal and a mobile packing, shipping and moving application utilizing optical recognition technology. Produced working demos and video walkthroughs for both efforts.

2014 – 2017

Third Eye Networks, Inc.
Technology startup building an innovative, consumer-centered web navigation platform

Brand Strategist
• Developed company brand, marketing and design strategy to attract and inform consumers as well as potential investors
• Collaborated with CEO to refine product plans for web platform based on customer needs
• Selected to participate in SXSW Startup Spotlight 2015 from 15,000 that applied
• Presented at Startup Riot 2015, a one day conference that highlights over 30 startups with over 300 attendees

2001 – present

The Art Institue of Atlanta
Leader in applied arts and creative education

Faculty Instructor
• Co-led the creation and curriculum development of Media Production program resulting in over 900 enrollments
• Planned, developed and taught over 20 different courses in design, web and interactive media

2001 – 2006

Boutique agency focused on experiential, motion and interactive media design

• Designed innovative digital solutions for clients such as CNN, GE, G4 Channel, Atlanta Gas Light
• Awarded Best of Show SXSW Interactive Finalist (2004)
• Awarded American Institute of Graphic Arts Southeastern Excellence in Design Award (2005)
• Featured Flashbang! Designer (2001- 2003)

2000 – 2001

NoticeNow, Inc. (Rare Medium)
Innovator in internet telephony communications

Senior Web Designer
• Oversaw all phases of design for in-house projects, from development to implementation

1998 – 1999

Interactive agency and consultancy

Web Designer
• Assisted in development of the SiteMan project, a proprietary template based Web design software
• Designed over 300 franchise web sites for clients AutoConnect and InterContinental Hotels Group
May 2018 – present

iOS Design Foundation

issued by IBM
• Applies iOS Design Principles
• Has knowledge of the Human Interface Guidelines
• Uses Appkit correctly in their iOS projects
• Anticipates successes or obstacles of a particular design before presented to users for evaluation

April 2018 – present

Enterprise Design Thinking Practitioner

issued by IBM
• Able to discuss and Design Thinking concepts
• Able to identify opportunities to apply Design Thinking
English, Bengali

Adobe Creative Cloud, Avid, Tableau, HTML/CSS, Design Thinking, Public Speaking

Georgia Tech Marketing Association, Net Impact, Atlanta Web Design Group, Atlanta Interactive Marketing Association, AIGA, GGDA, AES

BBC Introducing Artist 2011, AIGA SEED (2005), SXSW Interactive Best of Show Finalist (2004) DramaTech Theater Best Sound Design (2001)

Raksha Volunteer of the Year 2003, GA based non-profit

Design, music, travel, DIY electronics


+1 404 931 3263
1365 Memorial Dr. SE
Unit 13
Atlanta, GA 30317
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